During the can't-get-here-soon-enough season premiere of 'Lost' last night, Eyewitness News just happened to capture images of a potential real-life plane crash. Very eerie. Almost as if abc had reporters staked out at airports all across the country. No better way to get people hooked on a post-airplane disaster show than having a real life airplane disaster happen during the commercials. Which is when the network would break in with the landing gear story. Usually advertising trumps breaking news. But not Lost night.

And Jetblue was sure quick to respond, getting 30 second spots on during the second half hour of the broadcast. Supposedly passengers on the plane were watching the drama unfold in the headrest in front of their faces. That dynamic should find its way into a future Hollywood blockbuster, if it hasn't already.

I guess I'm a geek for 'Lost' because some of the gear is kinda nice.

Lost-Media




4:45pm EDT UPDATE: Atleast JetBlue is not a censoring control freak.

5:25 EDT UPDATE: Though Jetblue did block the actual climax to the in-flight movie